Brand Update: Curation. on the West Coast

It’s been some time since our last post here on our site’s editorial page, and with that, there has been quite a lot of change. To start, I’m excited to announce that Curation. is now operating out of Southern California - We’ve always been a bicoastal brand, but for the majority of the brand’s existence, our home base was the borough of Queens in NYC. It’s been bittersweet leaving the East Coast, but I’m so glad to have returned to California. Despite the new surroundings, nothing about the foundation of the brand has changed. Like before, our same design language still leads everything despite our new home, with our inspiration remaining deeply rooted in the combined art, sports, fashion, and music worlds of both coasts. In addition to the move, I’m even more excited to report that we are also officially back to making new clothing. Our Fall / Winter 2025 line is far and away our best work to date and I can’t wait for you all to get your hands on these pieces. Thanks for sticking by us despite our hiatus, your support means more than you know.

Talk soon,

-J