Curation. first began in 2019 as a creative outlet—a space to share the visuals and ideas that consistently drew our attention across the art, music, sports, and fashion worlds. What first started as a simple curated social media page gradually evolved into something more. By fall 2020, we began designing our own clothing, bringing those influences to life while pulling further creative direction from the two places we’ve called home: the southern coast of California and New York City.

As the brand has grown, the mission has remained unchanged: to create work that feels personal, intentional, and authentic to the interests that inspired it in the first place. In a crowded clothing landscape, Curation. isn’t focused on chasing trends—it’s about creating what we like, standing behind it, and putting out pieces that feel real to us.